Psychological Appeal

Well....I bought it. When I say "it", I don't just mean the album. I mean every single word that was said in this ad. I did indeed order this deluxe edition album, and I was not disappointed. This ad appeals to us on many leavels, but I saw it most on a narrative level. The way that Ben talks about how buying an album used to mean something more than going and downloading off of iTunes, I remember that. It made me nastolgic for all my thrashed and trashed CDs because it reminded me what it was like to really feel like I own something, physically own something. The great thing about this commercial was that it not only sold you an album, but it sold you on the idea of Macklemore's authenticity. This ad was able to completely sell the album while adding, with out us even realizing it, to the brand of himself that he has created. He uses passion and emotion because that is what makes someone buy something over and over again, not just sells them one hysical object.

Theological Appeal

This ad is amazing. Everything about it from the music to the stories of the people hooks you. This definitely uses the epistemic approach. You watch this ad and it makes you want to know more about these families and you want to know that it is the right thing to legalize gay marriage. This ad puts these people lives out there in a way that you feel sympathy for what they don't have but you can relate or understand all the love that they do have. It creates a sense of dissonance for the viewer. You see it and feel as if they should have what I am able to have someday with the man I love. They have the same feelings but not the same rights and that sense of dissonance there causes you to see how wrong that is.

Political Appeal

This skit done on Saturday Night Live persuades people to think about everything going on with gun control. It does so by making fun of the lack of stipulations put into place. By appealing to people through their sense of humor, the ad is able to make a point without stirring up a whole lot of controversy. The opinions are clear in the skit. The Senators are made to look like fools as they describe their lack of initiative in the case of gun control while making it sound like they have made leaps and bounds. The channel of this clip plays a huge role as well. The are able to bring up an issue in an appealing and non threatening way on a comedy show. I know I personally love watching SNL during elections and things because I know that I will get a bit of a break from the run of the mill campaigns I have been viewing.